The role of legal operations professionals is changing as their responsibilities grow and they contend with new and potentially disruptive technologies.

In-house legal teams are leaning into generative AI to boost efficiency and performance, but widespread adoption is exposing a knowledge gap that could derail progress if left unaddressed.

Blickstein Group recently announced the launch of MVP Marketing for Emerging Legaltechs, a marketing offering focused on building up legaltech brands with specialized marketing strategy, developing target content, generating leads, and launching campaigns.