The following are just a few representative projects and clients:
Legal Consulting and Solution Provider
Created and implemented launch plan and built initial website for venture-backed startup. Post-launch, functioned as outsourced chief marketing officer.
Conducted long-term project including branding, messaging, marketing planning and implementation, covering development of custom magazine and conferences; functioned as interim chief marketing officer.
Provided long-term service as public relations counsel and ghostwriter; managed hundreds of article placements over a multiyear engagement.
Legal Software Company
Functioned as outsourced chief marketing officer over a multiyear period.
Helped to win industry awards, e.g., “10 Most Innovative Law Departments.”
Legal Spend Management
Worked with internal team and external partners to develop an ROI analysis and tool for use by sales force.
Legal Service Provider
Assisted company in determining whether product line was appropriate for corporate law department market. Also helped them understand necessary sales, marketing and product changes.
Devised and produced dozens of events for in-house counsel over a multiyear period.
Electronic Discovery Acquisition
Developed messaging and strategies for newly acquired electronic discovery company by a well-known legal service provider.
Legal Publishing Company
Provided content for a variety of shared clients as part of marketing services efforts.
Created new messaging, sales and marketing strategies and worked with outside designers on complete website overhaul.
Document and Matter Management
Conceptualized and wrote white papers and case studies to emphasize value to corporate law departments.
Legal Information Provider
Advised event team and provided training course for sales force in preparation for major trade shows.