New Book from Brad Blickstein WWPED: What Would Private Equity Do?

Selected Projects

Our Work

For more than two decades, legal industry leaders have turned to Blickstein Group for insight and advice. The following are a few selected projects to give you a sense of the breadth of our work — across research, go-to-market, transformation, and investor advisory engagements. Reach out for more information on these and other examples.

Category 02

Go-to-Market

Strategic marketing, positioning, media relations, and content engagements with legaltechs, ALSPs, law firms, and financial institutions serving the legal industry.

01

eDiscovery Provider

We handle media relations for a leading provider of software and services for eDiscovery, information governance, and other data-related legal functions to position the company as one of the largest and most tech-focused players in the space. Our deliverables include strategy, media relations, sourcing, bylines, and social media.

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02

New Approach Law Firm

We provide strategic advice and marketing support to a partner-only law firm. We have positioned the firm as a fourth way for companies to acquire legal services (in addition to in-house, law firms, and ALSPs). We rebranded the firm in 2023, and now serve as almost their entire marketing function, handling media relations and building content and campaigns designed to support their business.

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03

Legal Tech Startup

We served as the marketing team for the launch of an AI-based legal tech startup, including overall sales and marketing strategy, website building, launch strategy and execution, development of research reports to align with the launch, business development support, and digital outreach.

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04

Leading Financial Institution

We develop flagship content, including in-house magazines, eBooks, and major research reports, for the legal banking group within one of the nation's regional banks. We build strategy, develop content, provide executive support (e.g., remarks and presentations), media relations, and advice on digital outreach. We also rebranded their full-service legal banking offering. We serve as an extension of their team and are relied upon as the creative drivers for their services related to class action and mass tort settlements, digital payment disbursements, bankruptcy, and full-service banking.

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05

Big Four Legal Business Service Provider

We served as strategic marketing counsel and content team starting with the launch of this Big Four's new legal business services arm. We developed the content strategy, built flagship content including major research reports, put together executive presentations, and provided design support.

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06

Alternative Legal Service Provider

We repositioned a 20+ year old ALSP to better highlight their strengths and differentiators. We serve as their outsourced CMO and execute the creation of content, digital marketing strategy, sales enablement, and brand reputation efforts.

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Category 04

Investor Due Diligence

Subject-matter expertise and market insight for investors evaluating legaltech and legal services opportunities — from market outlook to operational advice on M&A transactions.

Want to talk about how we can help? We’d love to hear from you.

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