Press Release
New book from Brad Blickstein reveals how firms can unlock hidden value.
Irvine, Calif., April 28, 2026—Legal industry futurist Brad Blickstein, CEO of Blickstein Group, has recently published a book titled WWPED (What Would Private Equity Do): Unlocking Value in the Law Firm You Already Own, which translates essential private equity principles on building enterprise value into practical terms for law firms. WWPED offers law firm leaders actionable tips on how to approach profitability and pricing, create governance that effectively drives decision-making, develop talent and systems that endure beyond individual partners, and leverage technology as a strategic asset rather than a mere expense.
Book Description
Most law firms are profitable, but few are operating at their full potential. And private equity investors have noticed. When they look at law firms, they see many advantages, such as strong demand, talented professionals, and loyal clients. Yet they also see inefficiencies such as inconsistent pricing, informal decision-making, and enterprise value that is never fully captured. And law firm leaders don’t need to sell a stake to an outside funder to close these operational gaps and realize value, if they take the advice offered in WWPED.
“Now that there are mechanisms such as managed service organizations (MSO) and alternative business structures (ABS) to facilitate their investment, private equity is increasingly interested in law firms, and there’s no mystery why,” said Blickstein, a widely quoted authority on law firm and legal department operations. “That’s because most law firms may be profitable, but PE excels at unearthing ways they could be much more profitable. This book explains how to achieve that value, even for firms that never intend to take outside investment.”
Advance Praise
“Brad Blickstein has long been a leading voice on law firm strategy and performance, and ‘WWPED’ reflects that perspective in a highly practical way. Drawing on core private equity principles, Brad translates what drives enterprise value, pricing discipline, operational rigor, and intentional growth into clear, actionable strategies for law firms.” — Melissa Prince, Global Head of Revenue, Duane Morris
“Brad Blickstein gives law firms a new owner’s manual—how to shift from the old-world cash-flow-oriented mindset to the new-world enterprise-value-oriented private equity mindset—and explains how making that shift will separate the law firms of tomorrow from those that get stuck in the past.” —Lee Minkoff, Managing Director, Renovus Capital Partners
“Whether you’re seeking outside investment or fiercely guarding your independence, this book is essential reading for the modern law firm leader.” —Jae Um, Co-Founder, Chief Growth Officer & Head of Knowledge, Lumio
Availability
WWPED (What Would Private Equity Do) will be published on April 28, 2026, and will be available wherever books are sold, including Amazon and Barnes & Noble.
ISBN-13: 9798295779664
Publisher: Blickstein Group
Publication date: 04/28/2026
Pages: 118
Price: $27.95
About the Author
Brad Blickstein has developed a national reputation for his insight into the changing ways that legal services are being consumed and delivered in the modern marketplace. As CEO of Blickstein Group, Brad focuses on helping law firms and legal service providers better understand and serve their clients while providing information about law departments and legal operations.
About Blickstein Group
For more than two decades, legal industry leaders have turned to Blickstein Group for insight and advice. We use our knowledge, experience, subject-matter expertise, and creativity to help our clients and other stakeholders to understand their industry, prepare for the future, and take their offerings to market.
In addition to our groundbreaking work on behalf of our industry-leading clients, our flagship research products include the Annual Law Department Operations Survey (launched in 2008), the Annual Legal Pricing & Project Management Survey (launched in 2020), the Legal AI Efficacy Report (2019–2020), and Modernize Legal: The Practice Management Field Study. To learn more, visit blicksteingroup.com.
Media Contact
Amy I. Stickel
773.960.5187
amy@blicksteingroup.com