Private equity investors have been studying law firms for years, and they see businesses with strong demand, loyal clients, and talented professionals operating under informal decision-making, inconsistent pricing, and systems built around individuals rather than institutions. They see unrealized value.
In WWPED: What Would Private Equity Do? Legal industry futurist Brad Blickstein translates core private equity principles into practical terms that law firm leaders can act on:
The firms that will lead in the years ahead won’t necessarily be the largest or the most aggressive. They’ll be the ones that operate with the most clarity and discipline. Your assets are already in place. This book shows you how to put them to work.
Whether you're seeking outside investment or fiercely guarding your independence, this book is essential reading for the modern law firm leader.Jae Um Chief Growth Officer & Head of Knowledge, Lumio
WWPED: What Would Private Equity Do? is now available wherever books are sold.
“Brad Blickstein has long been a leading voice on law firm strategy and performance, and 'WWPED' reflects that perspective in a highly practical way. Drawing on core private equity principles, Brad translates what drives enterprise value, pricing discipline, operational rigor, and intentional growth into clear, actionable strategies for law firms.”
“Brad Blickstein gives law firms a new owner’s manual—how to shift from the old-world cash-flow oriented mindset to the new-world enterprise value-oriented private equity mindset—and explains how making that shift will separate the law firms of tomorrow from those that get stuck in the past.”
“Brad Blickstein’s WWPED is a provocative and profoundly practical guide for navigating this shifting terrain. He translates financial levers into sustainable, investor-grade profitability modeling that produces clarity on economics and decision-making.”