Creating good content is not simple. Make the piece too “salesy” and the marketplace will discount it. Make it too simple and there’s little value; too complicated, and it won’t hold readers’ attention.
That’s why many of our clients have found that content can be difficult to produce internally. They are subject matter experts, but do not have the time or expertise to develop and write a piece. The result is that the sales and marketing tools that should serve as the engine of a modern marketing program often don’t get put to good use.
The Blickstein Group offers turnkey case studies and white papers for law firms and legal service providers. For a single, flat fee, we will research, write and edit a complete paper. Your ghostwriter will be a legal-industry veteran, so there is a short learning curve. As a former longtime journalist, principal Brad Blickstein knows how to ensure subjects are interviewed in a way that provides a complete understanding of the matter and the solution. And as a marketing professional, he can make sure the story is written to achieve the objectives of the service provider.